Everone's facial proportions are different and determined genetically. The proportions of the cheekbones, cheeks and the rest of the face can be corrected or accentuated with a cheekbone correction - augmentation. The facial features look out of balance if the cheekbones are under-developed or hollow.
Sometimes an injectable filler is sufficient to help with this problem. Lipofilling or inserting a subcutaneous cheekbone implant, a prosthesis can sometimes be necessary to achieve the desired results.